Lifestyle Connections
Lifestyles are networks, behavior in one area impacts outcomes in others
About Lifestyle Connections
Lifestyle Connections is an exciting new field of discovery for organizations who market lifestyle-related products and services.
Generate data on your marketplace with our third-party data generation service, create powerful new market segment profiles that are distinct to your customer base, identify and publish data results to the media and to your customers on the connected benefits of weight loss, exercise, strength training, stretching, sleep, healthy diet, stress management, water hydration and more.
Lifestyle Connections
One specific healthy lifestyle behavior delivers related benefits in other lifestyle areas, and can eliminate pre-existing health symptoms
Understand these specific benefits for your business area, then use identified connection benefits to promote the unseen benefits of your product or service and to reach new customer segments in related lifestyle areas
Connections Example
Obesity vs. Weight Loss. Obesity outcomes = sleep problems, stress or anxiety, lack of exercise, social isolation, joint pain, low energy, mood swings
Healthy weight outcomes = better sleep, more exercise, greater socialization and stress reduction; by identifying problems and benefits across different weight levels a business in the weight loss industry can target it’s messaging to related lifestyle topics