Customer Personas
Build powerful new customer personas, enhance your market segmentation
About Customer Personas
Collect and synthezise research data at-scale on the lifestyle characterstics of your marketplace and customers, create customer personas across 25 lifestyle topics and 42 health symptoms.
Improve marketing ROI by focusing your marketing activity on the lifestyle characteristics that are important to your client base, identify and target new market segmentation opportunities that were previously hidden, create a distinct competitive advantage.
Discover How Buyer Personas Improve Facebook And Instagram Ad Campaigns
Customer Personas
Turbocharge your market segmentation analysis by building new customer personas with data that is specific to your business
Build primary, secondary and tertiary segments of importance based on lifestyle relational data that improves your market knowledge, defines segment uniqueness, and shows where the largest opportunities exist by volume and demographics
Persona Example
Stress Management; A client research project shows that 62% of women aged 15-24 experience stress or anxiety “often”
Their lifestyle persona is characterized by social isolation, infrequent exercise, being overweight, alcohol and nicotine use, poor dietary choices, feeling depressed, feeling irritable, low energy, sleep problems, appetite loss and mood swings
Customer Persona Benefit
By reaching your customers at their points of pain you can both expand and target your marketing approach to new market segments that can relate to your marketing offer, prioritize your customer personas based on the size of the market segment and what motivates it.